Open Letter to Niantic

Hey Niantic, how’s it going?

We hope everyone’s doing well! This year was full of financial successes for the game, which can be seen in the company’s profits, equivalent to more than a billion dollars according to Sensor Tower. But from the Pokémon GO LATAM Community, we would like to raise awareness of a critical topic that we believe should be considered: the current cost of the paid events in Pokémon GO.

We understand that the cost we see in the store is the result of the exchange rate from Dollars to the currency used in other regions. However, the price in Dollars is a lot more accessible for other countries that are outside of Latin America. To give you more context of what we are trying to say, let’s use the Kanto Tour event as an example: in the countries of the region that sign this letter, the ticket has a cost between 5% and 7% of the minimum wage. That’s a lot! And that’s because our economic situation have been conditioned by the different public health and political contexts we are living.

A cost so high will result in small participation from our community, which will cause frustration and the feeling of being left out. We kindly ask you to revisit the cost of the tickets for the LATAM community, with a new cost closer to our reality. We truly believe there’ll be many more players participating in events like these with a new and a fair price.

We also have some suggestions (see next image) that may be helpful to our problem.

We hopefully wait for an answer.

LATAM Pokémon GO Trainers.

Regional Pricing Methodology

As you are probably aware, a common practice in the gaming industry are regional prices, where prices are not set equivalently to the US Dollar in different markets. This practice considers the local currency

Many gaming companies put in place this strategy, selling more games as they reached a bigger audience, and making players happy on top of that. A few examples of videogame companies that use this methodology are: Epic Games, Steam and Blizzard.

We know that some stores have strict rules that don’t allow this, but we came up with a possible solution for this issue and we would like to know your point of view on this proposal.


We know that the bundle of 100 Pokécoins is regionally priced using Apple’s “Alternate Tier A – 0.99 USD”, making it possible for several players to purchase in-game items at a fair and local price, and we appreciate your efforts enabling that option in the game’s store.

Our proposal is to extend that same price methodology for the new paid events, since these types of events seem to be a trend, considering the most recent events announced.

Tickets could be purchased directly with Pokécoins. So, a ticket for the Kanto event, that actually takes more than 2 days of work for a player to buy it (considering the average wage of our region), would cost something like a half-day of work.

Written by POKESTGO

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